Benefits and tips for working with consultants

At Rivexe we love delivering good work, with good people to create great outcomes. An essential part of that is a productive and happy relationship with the businesses and organisations that choose to work with us as their consultants.

Working with a consultant can help grow the positive impact you are having.

So,

  • How do you know it’s time to bring on a consultant?
  • What are the benefits of working with a consultant?
  • What tips are there for working with a consultant?
  • Why invest in a consultant?

Leaders in businesses and organisations bring in consultants all the time. There’s clear benefits and reasons for bringing in consultants, and it can be a great strategic move. Like any investment, it is also best to be clear about your budget and what returns you want.

Reasons to work with consultants include:

Specialist skills

Many businesses and organisations find themselves needing strategic advice when it comes to marketing and communications. The specialist skills and advice could be for:

  • ‘business as usual’ or
  • on a specific project, such as a website redesign.

In today’s digital age, there are so many channels and platforms to consider! It can be difficult to create a cohesive strategy that reaches your target audience.

Likewise, when faced with a large project, bringing in expert advice to write an effective project brief can ensure your project is scoped accurately with the required deliverables to avoid unexpected surprises!

Rivexe has the marketing and communications expertise to help you navigate the digital world. They can develop a content strategy that resonates with your customers and helps you achieve your business goals. In addition, a consultant can also help you improve your digital capability and customer experience, making sure that your website and social media channels are optimised for customer engagement.

Working with a consultant can be a game-changer for businesses or organisation struggling to keep up with the ever-changing landscape of marketing and communications.

Project deadlines at risk

Consultants can provide the extra help you need to meet your project deadlines.

When you’re tasked with a large project, it can be difficult to know where to start. There are so many moving parts and pieces, and it’s easy to feel overwhelmed. Or, perhaps you’re midway and finding critical deadlines are at risk? That’s where consultants come in.

You may not have the time or resources to do everything yourself. You may also find that an experienced specialist can help you get the job done quicker and to a higher quality.

Workload

As operating budgets tighten, there may not be budget to have permanent staff. A consultant can help provide the extra assistance to relieve workloads during busy periods. A boutique agency consultant is generally more agile, and affordable than a large agency. Digital marketing and communications consultants with relevant experience can also hit the ground running, to avoid further impact on an overworked and overloaded team.

Build capability

As marketing and communications move increasingly online, it’s more important than ever for teams to have strong digital capabilities. A consultant can help build these capabilities within a team, ensuring that they have the skills and knowledge to be successful. Content strategy, in particular, is a critical area where a consultant can add value. They can help to develop a content strategy that is aligned with business objectives and which takes into account the needs of different audiences. They can also provide guidance on how best to use different digital channels to reach these audiences. As a result, a digital consultant can play a vital role in helping teams build their digital capabilities.

Tips for working with a consultant

Consultant can be a great investment for any business, helping to create and implement marketing campaigns, develop and execute content strategy, and improve the digital experience for customers and prospects.

It’s a relationship and a collaboration, so here are a few tips to make the most of the relationship and the investment:

  1. Define the scope and desired outcomes of the project. Before beginning work with a marketing and communications consultant, it is important to define the scope of the project and/or the desired outcomes. What exactly do you need help with? What are your goals? Having a clear understanding of what you want to achieve will help ensure that both you and the consultant are on the same page from the start. If you aren’t sure, then a discovery session can be a great place to brainstorm an agreed shared vision! The scope and desired outcome are normally articulated in a proposal or contract.

 

  1. Set realistic expectations and agreed ways of work. It is important to set realistic expectations for what a marketing and communications consultant can do for your business. They can provide valuable insights and ideas, but ultimately it is up to you to implement them, unless that is part of the agreed contract. With that in mind, don’t expect miracles – remember that it can take time to produce results. There are many factors that can influence success, and success can take many forms. We often use the analogy that “no one expects to turn up to the gym and see results after one session”. At Rivexe we see all our work as collaborations, we are here to deliver value, share our expertise and help you achieve your goals.

 

  1. Be prepared to provide feedback, input and be involved. A good marketing and communications consultant will want to understand your business, your customers, and your goals in order to provide relevant and targeted advice. At Rivexe, our collaborative approach means that you will be providing your input and feedback at every stage.

 

Being selective with who you work with

Yes, we are selective in who we work with – and you should be too.

Why? Because it’s the right thing to do.

#1 Businesses and organisations need different marketing skills and expertise depending on their stage, industry, and needs. The right fit is critical for both of us.

#2 An essential part of a productive and happy relationship is values alignment.

BUT, no matter who you are, you can book a free call.

Why? Because we want to help you succeed by getting the right fit. So, if we aren’t the right fit, we are happy to refer you to agencies and specialists we know and trust.

That removes a massive amount of risk for you.

At Rivexe we love doing good work, with good people to create great outcomes.

Work can help grow the positive impact you are creating