Case Study: Frankston Social Enterprise Hub – Strategic marketing and growth

About Frankston Social Enterprise Hub (FSEH)

Frankston Social Enterprise Hub started operating in 2022. It is a place for people and organisations – committed to creating social value through enterprise – to come together. In 2022 it commenced as a pilot project to connect current and aspiring social enterprises with opportunities; and to grow the capacity of social enterprises in the Southern Metropolitan region of Melbourne.

In Victoria, social enterprises employ around 60,000 people and generate $5.2 billion for the economy each year. Social enterprises create jobs (particularly for disadvantaged job seekers) across the Frankston and Mornington Peninsula region, creating important pathways to meaningful work.

Frankston Social Enterprise Hub Vision: to create a region renowned for flourishing enterprise doing good for people and planet.

Frankston Social Enterprise Hub Mission: Enabling organisations and individuals to start up and scale social enterprises in our region.

Context

In its early stages, Frankston Social Enterprise Hub had a strong business case, an initial brand style guide and an online presence developed. They were keen to navigate the pilot project through to an established and ongoing Social Enterprise Hub in Frankston, growing the Hub’s community to include social procurement, social enterprises, allies and supporters.

Needs

The main need of Frankston Social Enterprise Hub was a strategic marketing and communications plan to

  • connect with more social enterprises and allies
  • grow their community
  • raise awareness and understanding of social enterprise.

With limited resources, they needed to be able to focus their efforts on key channels and prioritise their actions.

How we helped

To meet these needs, Rivexe led a strategic workshop with Frankston Social Enterprise Hub. The workshop helped to identify the opportunities and set clear goals and objectives. Using the six strategic marketing pillars and time-tested frameworks and methodologies, Rivexe then drafted the strategic marketing plan. A follow-up workshop was held to finalise the priorities.

The strategic plan helped the Hub rethink their marketing channels, agree key messages and priorities to focus their efforts. The workshops allowed the plan to be co-designed and implemented by the team.

  • Co-design workshops
  • Strategic marketing and communications plan
  • Implementation coaching, including the tools and templates to get the work done.
  • Social media management and marketing implementation.

“Strategic guidance and direction enabled me to focus on the success of the Hub.

Regular sessions to touch base were incredibly valuable in the fast-moving and dynamic space of the Hub which runs multiple concurrent projects, activities and events.

The strategic plan, allowed us to check back on progress, stay focused and on track amidst the busy day to day operations.

Rivexe helped us showcase our work and reach a larger audience.”

– Amber Earles, Frankston Social Enterprise Hub

Results

Frankston Social Enterprise Hub have moved from their pilot to entering their second year. Their audience, community and supporters have grown to over 400, and their marketing activities are focused and strategic.

Strategy before tactics will focus your efforts