Creating a mission statement can help to focus your business, your purpose and your goals – keeping you on track as you start and grow.

Put simply, a mission statement is a short, clear statement that describes the unique purpose of your business

Do you believe your business can make the world a better place? A mission statement can help you to clarify how you see your business (or organisation) making the world a better place. A strong mission statement can also help to attract employees, customers, and investors who share your values. It’s true that branding and marketing a business with a strong mission, vision and values is much, much simpler. You can create branding and messaging designed to align, reflect and deliver on the mission. This creates focus, purpose and attracts the right clients.

At Rivexe, we often talk about being ‘vision, mission and values-aligned’ because of the great natural synergy and energy that comes with that. It’s a natural energiser for any business.

A well-crafted mission statement is a powerful tool for guiding decision-making and working with flow and intention in any organisation.

Rivexe Mission StatementHow to create a mission statement that reflects your values and goals

Crafting a mission statement is not easy – but it’s worth the effort. A good mission statement can be a powerful rallying point for your team and a source of inspiration for your business. So, take the time to thoughtfully develop your mission statement – it could be the best decision you ever make for your business.

There are many ways to write a mission statement, but there are some essential elements that all good mission statements share.

  • First, your mission statement should reflect your vision. Your mission and vision, are best created together and consider what difference you want to make in the world?
  • Second, your mission statement should be based on your values. What guiding principles will inform your work and the culture of your organisation?
  • Third, your mission statement should describe how you will achieve your vision and values. What is your theory of change? How will you create a positive impact?

By taking the time to craft a mission statement that reflects your vision, values, and goals, you can ensure that your work is focused and aligned with what matters most to you. And by sharing your mission statement with others, you can help build a community of like-minded individuals who are committed to making a difference.

Why have a mission statement?Examples of businesses with inspiring mission statements

There are a number of businesses out there that are putting their mission statements to work and making a real difference in the world. BCorp businesses are committed to using business as a force for good, and they are working to solve some of the biggest challenges facing our planet. Unsurprisingly, if you take a look at BCorp businesses many of them have great mission statements. Here’s some examples:

Another business with an inspiring mission statement is 1% for the Planet, they work with companies around the world to help them donate 1% of their sales to environmental causes. As a result, 1% for the Planet has generated millions of dollars for important conservation initiatives. These businesses are proof that it is possible to be profitable and have a positive impact on the world.

The benefits of having a clear and concise mission statement

A company’s mission statement is its reason for existing- it defines what the business is trying to achieve and why it matters. A clear and concise mission statement can have a positive impact on all facets of a business, from attracting and retaining customers to inspiring employees and attracting investors. By articulating its purpose and values, a business can ensure that everyone who comes into contact with the company is aligned with its vision. This can lead to greater efficiency, higher levels of customer satisfaction, and improved financial performance. In short, a well-crafted mission statement can be the key to success for any business.