AI and Chat GPT are making writing for the web easier by helping professionals write usable and accessible content.

Artificial Intelligence (AI) has been on most people’s radar for a while. However, it’s emergence accelerated rapidly in 2022 with new tools and platforms, like Chat GPT, that suddenly made it accessible and tangible to a far bigger audience. For content writers, communication professionals, mareketers and anyone that does a quantity of writing for a living (scientists, consultants, advisers, specialists, you name it!) AI writing tools exploded in popularity during 2022.

We all know that new technology isn’t always ‘better’. There’s plenty of drawbacks to many new technologies. But, one thing I especially appreciated about the AI writing tools was it’s ability to use Plain English and best practice ‘writing for the web’ in their output.

While, yes, there are plenty of black hat marketers out there using AI to spin more inaccurate and useless content to try and win top spots on search engines. For those that are endeavouring to create useful, valuable content that solves people’s problems, AI is your friend.

As an example, in July last year I was working with a client to simplify some very complex content around Climate Change and Carbon Accounting. One of the ongoing challenges for specialists, is to get around the burden of their knowledge and present content which they have a deep understanding of in simple terms that are human-friendly for non-subject matter experts.

The AI writing for the web experiment

AI writing for the web using Jasper

Last year, we were focused on using Jasper as our AI web writing assistant.

It sped up the process of writing content for the web by checking grammar, lowering the reading level and formatting it in a web-friendly format. We could simply copy and paste our edited content (yes, we put content in, rather than getting the tool to write for us – although we do love a good AI-assisted brainstorm!) from the AI tool, into Hemingway App and see it scored really well on the readability side of things. Readability is key to usability and accessibility, which are good for business.

Fast forward to then end of 2022 and ChatGPT explodes the Internet.

AI writing for the web using ChatGPT.

So, we cannot lie. ChatGPT is fun. To experiment we asked it for the Top 5 Problems Facing Planet Earth. It gave us well thought (depressing) responses. So, we asked Chat GPT for the solutions to these problems, again great responses. But, when we put this into Hemingway App to test its readability – it was at Post Doctorate reading level! We can’t solve the world’s problems unless we can communiate them!

So, who best to solve this new challenge, and the world’s problems? Again, we turned to ChatGPT. We asked ChatGPT to re-write the solutions to a reading level of Grade 5. ChatGPT got it to Grade 7.

Solving the world’s problems through AI and writing for the web

So, if you are looking for an AI tool to help you write for the web more effectively. Whether you are a scientist, trainer, specialist, content writer, communications specialist or otherwise. ChatGPT and Jasper are both great brainstorming tools (and there are more and more released all the time). For a built for purpose option that formats writing in a usable and accessible way, Jasper is great. I didn’t ask Jasper to solve the world’s problems though. And, if you are curious as to what the solutions are? Here they are courtesy of ChatGPT and the world’s knowle which drives it. By the way, did you know that when you chose to work with us, you are also helping to fix these problems? Learn how on our Impact page or book a call.

Here are some ways to fix the top five problems facing the Earth:

Climate Change:

  • Use energy from the sun, wind, and water instead of pollution-causing energy.
  • Stop putting so much pollution into the air by using energy more efficiently and farming in a way that doesn’t harm the environment.
  • Build things like walls to protect against the bad effects of the changing climate, and grow plants that can handle dry weather.

Biodiversity Loss:

  • Keep special places like forests and swamps safe.
  • Fish and cut down trees in a way that doesn’t hurt the environment.
  • Stop using harmful chemicals.
  • Spend more money to protect nature and help it grow.


  • Farm and use land in a way that doesn’t hurt the environment.
  • Make rules to stop cutting down trees, like setting aside special areas and making sure products are made in a way that is good for the environment.
  • Help grow more trees and take care of forests.

Oceans Pollution:

  • Use less plastic and recycle more.
  • Stop putting harmful chemicals into the oceans.
  • Stop oil spills and other kinds of pollution at sea.
  • Fish in a way that doesn’t hurt the oceans and sea life.

Global Pandemics:

  • Make our health systems better by investing in them, like building more clinics and having better plans for emergencies.
  • Invest in finding new vaccines, medicines, and ways to find diseases early.
  • Work together as a world to stop diseases from spreading.
  • Have systems in place to find, stop, and control diseases before they become big problems.

These solutions are complicated and will need everyone to work together using different skills, like science, economics, government, and social work, to make them work.