5 ways to improve your marketing in 20245 ways to improve your marketing in 2024

Navigating the ever-changing landscape of modern marketing is a challenge for every business and organisation.

Our world continues to get more complex. Technological advancements and changes to the current market environment are just two of the drivers.

In strategic marketing workshops with our clients, there are recurring themes around the ever-changing landscape. One is that marketing is complex, time-consuming and difficult to navigate. Another is that in the current environment of cost-of-living pressures (and the underlying anxiety that accompanies that) means that cutting through the noise is more important than ever.

The noise we need to cut through is not helped by 

  • The newest kid on the block disrupting marketing: generative AI (ChatGPT and the like).
  • The ability (for those who wish) to use AI to rapidly create and publish content (irrespective of it’s accuracy or value) in order to get eyeballs, clicks and make money.

It’s never been more important to chose your information and advice sources carefully.

Get strategic with your marketing

In a time when there are virtually limitless options to spend all day creating and publishing content and being ‘busy’ with your marketing, it is crucial to get strategic with your marketing.

The fastest way to get strategic is by taking a good honest look at what is getting results.

If you don’t take a monthly look at your marketing reports and metrics – now is the time to add this to your calendar.

Consider a T3B3 approach to your marketing

Take a look at what your top 3 and bottom 3 are each month.

Look at your:

  • Ads
  • Social media posts
  • Blog posts
  • Emails
  • Reviews
  • Events

What’s getting the best results?

What is there to learn from each? What will you do more of?

What will you do less of?

Do the bottom three need to be discontinued or improved?

Is it time to get a marketing coach or consultant?

As the marketing landscape continues to change, staying updated and adapting your strategies can be challenging. This is where marketing coaching comes into play. A marketing coach can provide:

  • Expert Guidance: Benefit from the expertise and experience of a seasoned marketer who can offer personalised advice and insights.
  • Accountability: A coach can help you stay focused on your goals, track your progress, and keep you accountable for implementing your marketing plans.
  • Skill Development: Learn new marketing techniques, tools, and best practices to enhance your marketing skills and knowledge.
  • Strategic Support: Work with your coach to refine your marketing strategy, align it with your business goals, and navigate complex marketing challenges.

Incorporate your values into your marketing

Modern consumers are increasingly looking for brands that align with their values. 

Integrating your company’s values into your marketing efforts can help build trust and loyalty with your audience.  

Importantly, don’t just ‘talk the talk’ you MUST walk the walk. There are more and more regulations and consumer advocacy groups paying attention and calling businesses out if they are greenwashing. 

Here’s how you can do it:

  • Authenticity: Be genuine in your messaging and actions. Authenticity resonates with customers and helps build a strong brand identity.
  • Social Responsibility: Show your commitment to social and environmental issues. Engage in sustainable practices and support causes that matter to your audience.
  • Transparency: Be open about your business practices, pricing, and policies. Transparency fosters trust and credibility with your customers.
  • Personalisation: Treat your customers as individuals. Personalise your communications and offers to make them feel valued and understood. Respect their time. 

Don’t Ignore AI in your marketing – just like the Internet, generative AI will transform how we do business and marketing

There are many benefits to incorporating AI into your business and marketing. The good news is, that you are likely doing it without realising it. More and more we are seeing the platforms and technology we use everyday incorporate generative AI.

It’s worth staying in touch with the emerging opportunities in AI and your marketing.

Conclusion

We would love to know if this was helpful. Please get in touch or book a call if we can help you get more strategic with your marketing. While there are always more things you can do to market your business and organisation a strategic approach will focus your time and resources.

Clarity, focus and purpose is achieved with a Vision, Mission and Values

Strategic marketing and communications that deliver results

Connect with your audience through strategic marketing and communications to create results.

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