Search engine optimisation (SEO) guide

Key SEO takeaways for leaders and business owners

Every business owner and leader knows the value of being found in Google. Not just being found, being at the top of the page when someone searches for their

  • business name
  • product / service name
  • related searches

It’s the digital equivalent of setting up business in a busy High Street. You pay the higher rent to get visibility and customers.

Simple SEO that gets you found on Google.

We’ve had many conversations with business leaders wanting to know the ‘secret SEO tactics’, eager for our insights into how to rank well on Google.

Here’s a tip. It’s not about keywords. It’s not about ‘beating Google’.

The corner of any SEO strategy is knowing what your audience cares about, what Google cares about and balancing that with the objectives of your business.

To help leaders and business owners understand SEO, so they can make informed decisions in their marketing, we have put together a guide. You can download it below by entering your email address. It decodes SEO to provide you with the essentials. And, importantl

Is SEO still important?

The first instinct of people, when they need an answer, solution or service is to “Google it”.

As long as that is the case search engine optimisation (SEO) and its umbrella, search engine marketing (SEM), will be an important part of achieving your business objectives.

AI is changing to the way people use the web, including search, but SEO is still very relevant for business and crucial for local business.

Should you have an SEO strategy?

Having a marketing strategy allows your efforts to be focused and targeted.

You will move from what you think is important to what you know is important and be able to measure progress.

Whether you need a dedicated SEO strategy is a question that can be answered in developing that strategy and by taking a balanced approach across the six marketing pillars. Some of our clients work with dedicated SEO agencies, and this is a very worthwhile use of their overall budget. For others, this would be overkill.

There are three types of SEO that are considered as part of an SEO strategy, audit or other optimisation work:

  • On-page SEO: This focuses on website / page content and how to optimise it.
  • Off-page SEO: This SEO focuses on links to the website from other sites to build trust and authority.
  • Technical SEO: This SEO focuses on a website’s technical elements, like site code, structure and schema.

If your SEO efforts consider only one area you may be missing key opportunities.

How to improve your SEO

SEO audit

An SEO audit can go along way to identifying what’s working and what’s not and can be a great first step. Based on the results of the audit you can create a prioritised plan of action.

SEO training

If you have staff creating, managing and editing content some essentials of SEO training can make a big difference to ensure they are contributing to your sites optimisation.

SEO agency

If SEO is a key part of your digital marketing, a reputable and recommended SEO agency are very worth engaging as part of your overall strategic marketing efforts.

Do we need to focus on SEO, and how much?

How strong a focus and the resources you put toward SEO will vary for every business. There’s no “one size fits all” simple answer.

Covering the essentials, to ensure your site is not being penalised by Google is essential.

‘Black hat’ tactics or simple mistakes can inadvertently put your website in Google’s ‘naughty kids’ list. A place no website wants to find itself. A simple marketing audit can uncover this and show what needs to be done to resolve issues.

Is the Google ‘naughty list’ a real thing?

Google does actively punish sites using Google penalties.

The penalty occurs when a website conflicts with the principles and practices enforced by Google. Most often it’s a result of an update to Google’s ranking algorithm, a simple mistake by a webmaster / manager / designer or a manual review that suggests a web page used “black hat” SEO tactics.

*According to Kissmetrics, only 5% of penalized websites are submitting a reconsideration request every month to recover their rankings – Hubspot*

The reason why? Many business owners and webmasters aren’t running regular SEO audits to check their website for SEO issues.

SEO in conclusion

SEO continues to be essential for organisations. Leaders need and understanding of the choices at hand and gather the available information make an informed decision on resourcing SEO.

Rivexe Digital can assist with our Free SEO guide for leaders and business owners and a marketing audit.

  • Hundreds of factors influence a website’s search ranking. SEO Audits analyse your website and provide an accurate Search Engine Optimisation (SEO) report.

  • Build capability in your organisation with our SEO training.

  • Focus and guide your search engine optimisation (SEO) with an SEO strategy.

SEO guide for business owners.

Get found on google - SEO guide for business owners

Ready to talk?

Ready for Xanthe and the team to help?

Book a pitch free, no obligation, 30-min discussion today.

Businesses and organisations from across Australia are dedicated customers of Rivexe.

We support them with training, coaching and consulting, incl. delivering crucial projects for their sustainable growth.